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Most people do not buy their first home with the idea of living there forever. But increasingly, seniors are not only living longer but are opting to “age in place” – to stay in their homes where they are happier and more comfortable.

In this series of videos, we follow the journey of John and Inge – a couple who decided to “age in place”, but with a twist – they moved from a 2 storey 4 bedroom home to a bungalow while in their sixties. They made the modifications ahead of time, so they could be in control of the process, rather than have to consider making the changes on an emergency basis.

Most consumers do not yet recognize Home Modification as an industry. Why? Perhaps it has not been a priority in our society – until now. In an article published in Reuters (May 3, 2017), the following was reported: “The number of seniors in Canada exceeded the number of children for the first time last year, Statistics Canada said on Wednesday, pointing to the economic and social challenges facing the nation as the population ages.”

We must all start that conversation – NOW. We all must look into the future – our collective futures – and start to understand the needs of the consumer not only in the Home Health Sector, but in the Home Renovation and Home Modification sector as well.

When we tell governments, home builders and home renovators, consumer product industries, and our healthcare system what we want and what we need, we can all look forward to the possibility of ageing well, and ageing in place.

Episode 1 of 4

Episode 2 of 4

Episode 3 of 4

Episode 4 of 4